The pooja to get succeeded in the traditional or the business activities of any kind is usually performed prior to starting a business or trade. The pooja is considered very important and effective if the devotees perform it with a great deed of devotions and worship. The pooja is especially important in the Palainnanathar temple in the Tanjavur district of Tamil Nadu that is a fully dedicated temple to the Lord Shiva along with Goddess Parvati. The pooja is found effective on all the days. But then, Mondays are considered or given special importance to perform the same.